| Learning Objective: |
To understand the target audience of my own project in order to make it more relavent to user needs. |
| Action: |
I would use exploratory research and conduct a survey and several interviews to gather information about fellow students.
In the survey I structured many of the questions to figure out their preferences and demographics. Such as whether students
would prefer us to focus the website on Mobile or Desktop usage; whether students would prefer learning about professional
or technical skills, etc etc. |
| Results: |
In the results of our research we found out that our average target user would look for the following things:
Working on a Desktop; Preference towards technical skills; Majority Media Students; Usage of Videos for extra learning. |
| Reflection: |
I believe that our research was successful in allowing us to better understand the needs of our target users.
We gathered a significant amount of intelligence on what our future moves should be, by scrapping some ideas such as a quiz yet
furthering our priorities on being able to teach ICT knowledge to fellow students. |
| Decision: |
I think next time, I will wish to include more questions, or maybe make two surveys instead of just one. One survey for actual
product functionality and one for demographics specifically. Because our demographic research overlapped significantly with our
product research resulting in somewhat muddied research results. |
